LDR 531 WEEK 6 BUSINESS SUCCESS STRATEGY

LDR 531 WEEK 6 BUSINESS SUCCESS STRATEGY

LDR 531 Week 6 Business Success Strategy

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—Southwest Airlines Background

—Southwest Airlines Mission

—Kotter’s 8 Step Change Model

—Southwest Airlines reasons for success

• Southwest began scheduled service on June 18, 1971 1971 as a low-fare, high frequency airline committed to exceptional customer service.
• Largest low cost carrier in the world.
• Headquartered in Dallas, Texas
• They utilized a short-haul, point-to-point aviation system.
• Currently employs more than 45,000 people
• Flies out of less congested airports to get quicker turnarounds.
• Major U.S. airline and the biggest low-cost carrier in the world; is headquartered in Dallas, Texas.
• Founded in 1967 and took its current name in 1971.

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• Southwest began scheduled service on June 18, 1971 as a low-fare, high frequency airline committed to exceptional customer service.
• They utilized a short-haul, point-to-point aviation system
• Has, as of January 2014, over 45,000 employees and operates over 3,400 flights every day.
• Carries more domestic passengers than any other U.S. airline as of June 5, 2011.
• Has scheduled service to 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries.
• Has only operated Boeing 737s, with the exception of a few years in the 1970s and the 1980s, when it operated a few Boeing 727s.
• Biggest operator worldwide, from August 2012, of the 737 with more than 500 in service; each operate, on average, six flights every day.
• Bought AirTran Airways in May 2011; incorporation of the two carriers is anticipated to conclude by 2014.
• The company was given a single operating certificate, which theoretically makes Southwest and AirTran one airline.
• Southwest is not currently a member of any major global alliances, but it has a codeshare agreement with AirTran Airways, which only began after Southwest bought AirTran.
• The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.

LDR 531 WEEK 6 BUSINESS SUCCESS STRATEGY